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Research papers
Insights On Auto-Pilot
Ever since the launch of ChatGPT in November 2022, there have been opinions ranging from AI resurrecting a new paradigm for market research. to replacing humans in research. We believed that the truth lays somewhere in the pragmatic middle; as data...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj
Company: InsightGig
November 22, 2023
Videos
Insights On Auto-Pilot
Ever since the launch of ChatGPT in November 2022, there have been opinions ranging from AI resurrecting a new paradigm for market research. to replacing humans in research. We believed that the truth lays somewhere in the pragmatic middle; as data...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj
November 22, 2023
Research papers
Owning Inspiration
Enabling inspiration for its users is the core of Pinterest?s mission, and it is always actively exploring new and innovative ways to measure this mandate. In 2021, Pinterest approached Firefish with a unique challenge; to understand inspiration and...
Catalogue: Congress 2023
Authors: Daron Sharps, Martyn Hill
September 27, 2023
Research papers
Qualitative fast track
Learn how to improve time, cost and relevance on research for/with corporate clients.
Catalogue: Fusion 2019
Authors: Jose Antonio Noriega, Mark Montgomery
Companies: Möbius, CITIBANAMEX
November 10, 2019
Research papers
Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths
See how J&J leveraged data and intuition by applying control systems engineering techniques and deep qualitative insights in its Vision Care franchise. Given market structure complexity, learnings apply across FMCG/regulated categories.
Catalogue: Congress 2018
Authors: Vittorio Raimondi, Pavi Gupta
September 23, 2018
Research papers
